![]() The organisational schema can be used in combination with the above local postal address to give additional information about your organisation.In researching this list, I looked at more than 50 different options for building eCommerce websites. ![]() You should also be adding in opening times of the local store for customers. The benefit of the local schema is to give Google additional information about your online store and connect it to any local business addresses you have, e.g. This code can also help with instant answers and voice search for specific terms around your stores e.g. ![]() “name”: “CANCELLED – Typhoon with Radiation City”, We’d recommend placing this on the individual stores landing pages on your site: If you have physical stores or showrooms, use the following schema to mark up the location of your store. This means additional related keywords that can help click-through rate for your results.Į.g. Google will no longer show the ‘naked URL’ in the SERP results and will instead highlight your categories. Benefits of the breadcrumb schema for eCommerce sites? Markup your breadcrumbs with this schema code: Read about the product offer schema on “Event”,įor eCommerce websites, breadcrumbs are essential for Google to understand the hearsay of the website. Which can further entice click-through rates from the SERP results. over Christmas or over Summer you can also insert the line: If your products are on sale for a 1-2 month basis e.g. Incidentally, the site above has it’s publication date being pulled into the SERP which makes the content look dated. This addition of contextual information can potentially help Patch to steal some clicks from the page ranking above. Using a brief real-life example here’s our client p atch that has their price range being pulled into the Google SERP results. Reviews (specifically for the product and not for your business).Image URLs of your product (provide multiple high-resolution images, minimum of 50K pixels when multiplying width and height, with the following aspect ratios: 16×9, 4×3, and 1×1 ).The essential sections you need to cover are: “name”: “Dell UltraSharp 30\” LCD Monitor”, ![]() An additional example of the product schema can be found “Product”, The product schema is the essential go-to schema tag for eCommerce websites. What are some examples of eCommerce structured data?īy referencing the individual codes as ‘schema codes’ as well as the popular website for examples of codes available, our recommended schema codes to use for eCommerce sites are:īelow you’ll also find examples of ‘rich snippets’ for each of the following structured data. The direct performance uplift of structured data can be seen through an improved click-through rate in the search results, besides ensuring your products are showing for the right terms. What are the business benefits of implementing structured data on your eCommerce site? This is where the schema codes come in, as they are simple codes that tell Google all of this basic contextual information about your business and your products. How will Google differentiate between the following? Let’s say that you’re a marketplace selling multiple brands. Why is structured data important for eCommerce sites?ĮCommerce websites have an incredible amount of information across the site that can often be misinterpreted or lost if it’s not highlighted to Google. Structured data is a small schema code (now using the JSON language markup) that you place on your site that helps to give Google as much contextual information about your site as possible. Schema or JSON markup leads to a “rich google result”, often referred to as a “rich snippet”. Terminology varies across the industry and this post. This is due to ‘structured data’ referencing the schema markup and JSON markup which leads to ‘rich results’ in Google’s results. Note: Terminology for structure data varies. This is even more important for eCommerce websites, as Google will be using a considerable amount of resources to crawl and understand large websites that have varying amounts of content across many different page types.ĭespite this, structured data can be confusing for marketers, which is why we’ve created this guide to give you the ‘go-to’ markups for your eCommerce website, including templates that you can just pass directly to your developer to implement. Google works very hard to understand and interpret a website’s content, so these structured data markups can help to make Google’s job a bit easier. These codes are used by Google to understand the context of your content. Structured data (aka rich snippets, rich results, schema codes, JSON tags) are an essential part of any SEO arsenal.
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